Being in business by yourself can be a lonely old place at times. The responsibilities are absolute and apart from working as many hours as you are able, all the admin, accounts, marketing etc are often a whole extra job on top.
When our weeks spin round with increasing speed, we can easily become dislocated from our original purpose. The reason WHY we are doing what we are doing. What are our aims? Why do we do this work? And where the flippin’ heck has our motivation gone?
Putting the buzz back into your Osteobiz
As we approach the end of one year and the beginning of another, it is a good time to pause and reflect.
Have we got a bit lost?
Are we going in the right direction?
Do we need to take stock of our progress and look at where changes need to be made?
Are we on course or have we drifted?
Do we need any extra training?
Do we need any help in our Osteobiz?
Do we need to outsource anything?
Are we charging what we are really worth?
Could we do with freeing up some time for ourselves?
Would we benefit from better self-care?
By taking stock of where we are, we can address any problems. If our website is lack-lustre, we can look at a makeover. If the accounts take up too much time, we can get a bookkeeper! We could have our phone and online diary managed.
Or we could get a Virtual Assistant to help with preparing and sending out newsletters, schedule some social media posts and take some of the admin strain. You may be surprised to know that the cost per hour will be around one quarter of what you charge your patients.
Once these physical elements are taken care of, we can think about our passion for what we do.
Passion drives your Osteobiz
Without passion your Osteobiz will not thrive. It’s like the water that helps a plant to flourish and flower.
My first waking moment is invariably a question. What can I do today to help more Osteopaths. What could I make which would solve a problem? What can I record which will explain something? What class or course could I create which would help you to attract more patients? What Osteobiz treats could I make to give you? (And that’s all before I even think of yoghurt and fruit and my massive cuppa!)
If your mojo has become buried under a million treatments, think about this:
How many people have you helped this year?
How many new patients have you given a new lease of life to?
If your regular patients stopped receiving your treatments, what state would they soon be in?
How many thank you’s have you heard and read?
What do you mean to those people who suffer with painful conditions?
How many elderly people move more freely because of your work?
How many babies sleep more soundly because of your tiny adjustments?
How many more sporty types are achieving their fitness goals and recovering faster from injury?
Have you helped more people than ever before?
That is where you can quantify and understand your significance and the vital importance of your work. Let that passion continue to be the driver of your Osteobiz as you look towards another year.
