It’s something I love to watch in my Osteobiz Clients. They come to me knowing that they’re not in the right place yet and they know that they need some guidance to get there. Whether they join my Inner Circle for a minimal monthly subscription or invest in some one to one serious business development, there is always one thing I notice: the desire to thrive.
I believe that there is a direct correlation between confidence and thriving.
Even in my own business, I have noticed that the more confident I become, the more successful I become! The more I have emerged from behind my logo and from behind my website the more Clients have come to me. The more I have shown my quirky personality the more relationships I have built. The more relationships I have built, the more new Clients have trusted me to help them.
And ultimately, the more I have listened and understood what you need as a profession and provided it, the more I have thrived – and the more YOU have thrived.
This is especially evident too in those Clients who have worked with me for the longer term. I have witnessed them become more confident in themselves and less concerned with what other competitors are doing. They KNOW that they are great at what they do and they are no longer worried about saying it out loud! Why does this work? Because they are confidently speaking the truth.
I urge them to drop that fake ‘professional’ persona who doesn’t exist! I encourage them to ‘come out’ in all their glory and show us who they REALLY are.
I tell them:
If you feel uncomfortable in that constricting white jacket, dump it!
If you want to work barefoot, kick off your shoes!
With the freedom to be your real self comes even more authenticity, happiness and abundance.
And with that, the new patients come and wonder why on earth they took so long to find you!
How successful business owners thrive
Think about all the most successful business owners; they thrive because they are confident in what they are doing and in their ability to make it happen. They plan out how they will achieve success. They know what success looks like to them. Most importantly, they ensure that they have an excellent offering and that the public understand HOW that product or service will enhance their lives.
The difficulty we can face as small business owners is that in order for us to do that too, we have to blow our OWN trumpet! And that can feel monumentally uncomfortable for many of us. But blow it we must, if we are to thrive!
Effective marketing becomes critical to success
Staying small and playing small is detrimental to our success. When we know that we have something valuable to add to others’ lives, we should be confident enough to speak up about it. My ethos is always to educate and inform and not ‘sell at’ people and that fits very well with the way you think too.
So we need a strong message about HOW we help others and ensure that we say it loud and clear with no confusing jargon. Marketing is merely the term for getting our message out there. I believe that great marketing is about tailoring your message so that your target market hears it loud and clear through the din of their daily lives.
It needs to answer their problems.
It needs to help with an issue.
And it certainly needs to be honest and have integrity.
Step out from the shadows and shine!
A strong, confident and authentic marketing message will then begin to work wonders and bring in those new patients.
Knowing how to do this effectively is to know how to thrive and maintain success. I look on in awe at those Clients who come to me with little confidence and few ideas but who pay attention and put new strategies in place to grow. And in growing in confidence they thrive and in thriving they soar.
And that’s when I can step back and watch them flourish and succeed in helping many more people in pain.
Then my work is done and I can have a little proud Mama Osteobiz moment and leave them to continue to thrive!
