Our daily lives are very much built around the practice of buying and selling. When we need to buy a house, we choose which one suits our purposes best. When we buy food, we choose a supermarket which gives us the best value and quality we can afford. When we are in pain, we choose […]
Gilly Woodhouse
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Why Osteopaths should be blogging
I often extol the virtues of blogging but you might think that’s just because I’m a verbose old gal who likes to twitter on about Osteopathy! But without my weekly blog, I know that the traffic coming to my website would be much, much less. I look at my website stats most days (do you?) […]
How to kill your competitors!
In my day to day work with my beloved Osteopaths, we always begin the process by nailing down who their Perfect Patient is. For some this is obvious; the female horse lover who wants to keep her trusty steed in tip top health. Or the athletic guy who wants to recover fast from the trauma […]
Open the darned door!
I have found myself saying this several times in the last week. One of my VIP Clients told me about a new patient who was a rather famous sportsman. His back was lumpy and stuck and in need of some gentle coaxing back to health. Many years of physical action had of course caused much […]
What constitutes business success?
I’ve been immersed in business all my life. I grew up within a farming business and I watched my Dad work hard to rear livestock which achieved best prices at auction. I saw him prepare his fields meticulously, sow crops and harvest high quality barley, oats and wheat. I watched my Grandad tend the large […]
It’s NOT about you!
Confidence. It’s a tricky customer. Too much of it and we can make people cringe. Too little and we do ourselves a disservice. In business it can be difficult to know quite where to pitch ourselves. We don’t want to appear to be over the top. Likewise a shrinking violet leaves us worrying about their […]
Copywriting that clicks! Part II
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into the head of the prospective patient: What is […]
Copywriting that clicks! Part I
I’ve always loved creative writing. But I’ve come a long way since writing a story as a ten year old in which I ultimately died but had somehow written about it afterwards. I was sternly instructed by the Headmaster to remove the final line – “And then I died.” In fact I have since been […]
Marketing is like going to the gym
Marketing can tend to take a back seat in our daily business plan; it can be so easily left for another day. However, if you went to the gym once a fortnight, would you see much of a change in your fitness and physique? If you popped in once a day and did two minutes […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name