Historically, a professional would market his business by way of bland adverts in local newspapers, random leaflet drops and listings in the telephone directories. These were effective enough advertising strategies despite the high cost and the hit and miss nature of them. There was no internet and so, apart from word of mouth, there were few ways […]
Gilly Woodhouse
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
My car broke down because I didn’t know how to service it…
That would be a ridiculous notion, right? What would any sensible non-techie person do in reality? If we didn’t know how to service our car, which most of us don’t, we would book it in to our local garage. We would seek out the expert mechanic to quickly and efficiently look for problems, fix any […]
Don’t overcomplicate your marketing!
Marketing is a key element in running a successful business. It turns the invisible to the visible. But some avoid it because they think it’s a bind, others wrestle with how to do their marketing and others just, well, overcomplicate it! I’m a fan of keeping things simple. If I see a system which is […]
Demonstrate your Osteopathic Superpowers!
You are a hero, an osteohero! Whilst you might not wear your pants on the outside, are you swooshing your osteopathic cape and demonstrating your osteopathic superpowers to the world? You can be sure that those that put themselves out there, do not have much space in their appointment diaries. There are hundreds of ways […]
My 2015 Planning Frenzy!
Actually, I’ve never really been much of a planner. In fact when I lived in Greece I discovered that the locals didn’t particularly like planning or using diaries and calendars! Almost all our social lives were arranged at the last minute and that really suited my impulsive nature. It was not uncommon to be called up at 10pm […]
The Business Owner’s Christmas
Like you, I am a business owner. And like you, I sometimes find it difficult to put it down, leave it alone and take a break. But today I am resolute. It is time to put down the mantle of business owner. It is time to focus on the task at hand. Let’s get totally […]
Are you deploying Ethical Bribes, E-zines and Memes?
As I coach my Osteopath clients in ways to attract more Perfect Patients I often recommend deploying ethical bribes, memes and e-zines or e-newsletters. Many have no idea what I’m talking about! In fact, about 18 months ago I would have looked at you blankly too! Indeed, my own Osteopath calls me a marketing hoover […]
7 Secrets to a Successful Year
The work I do with my Osteopath clients is, I believe, based upon common sense and the successful implementation of a well thought through plan. However, as business owners, it’s sometimes difficult for us to see the way forward. When we’re busy fire fighting our finances and our noses are pressing hard on the grindstone, […]
Patients – You can’t afford to ignore them!
Many Practitioners are reticent about keeping in touch with their most valuable asset which is their list of patients. Some think it’s too salesy and I know that many Osteopaths naturally shy away from that. However, this needn’t be the case. Once again I hark back to my plea that you don’t need to ‘sell’. […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name