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Osteobiz is just for business owners
So it’s packed with helpful advice, tips and first-hand knowledge on how to use marketing to help your business grow.
TRUSTED by over 1,100 clinic owners worldwide since 2013 • TRUSTED by over 1,100 clinic owners worldwide since 2013
How to kill your competitors!
In my day to day work with my beloved Osteopaths, we always begin the process by nailing down who their Perfect Patient is. For some this is obvious; the female horse lover who wants to keep her trusty steed in tip top health. Or the athletic guy who wants to recover fast from the trauma […]
Open the darned door!
I have found myself saying this several times in the last week. One of my VIP Clients told me about a new patient who was a rather famous sportsman. His back was lumpy and stuck and in need of some gentle coaxing back to health. Many years of physical action had of course caused much […]
What constitutes business success?
I’ve been immersed in business all my life. I grew up within a farming business and I watched my Dad work hard to rear livestock which achieved best prices at auction. I saw him prepare his fields meticulously, sow crops and harvest high quality barley, oats and wheat. I watched my Grandad tend the large […]
It’s NOT about you!
Confidence. It’s a tricky customer. Too much of it and we can make people cringe. Too little and we do ourselves a disservice. In business it can be difficult to know quite where to pitch ourselves. We don’t want to appear to be over the top. Likewise a shrinking violet leaves us worrying about their […]
Copywriting that clicks! Part II
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into the head of the prospective patient: What is […]
Copywriting that clicks! Part I
I’ve always loved creative writing. But I’ve come a long way since writing a story as a ten year old in which I ultimately died but had somehow written about it afterwards. I was sternly instructed by the Headmaster to remove the final line – “And then I died.” In fact I have since been […]
My Clients have A Lot To Say
"My clinic has been so popular now I've built a solid business that I've been able to take time off for maternity leave. My associates have been able to take the list and keep everything running smoothly while I handle social media lightly in the background."
"I had a clinic group webinar with Gilly today, and she was absolutely fantastic. She was engaging, informative and inspiring. I feel like I've got some great ways to improve my online presence, and I look forward to putting it into practice. She's given me the get up and go and the confidence that I severely lacked regarding online posting!"
"I almost wish I'd never met Gilly!!! I am so busy I can hardly keep up with my patients, I only have to talk to her and more seem to come out of the woodwork, she's a whizz at what she does. Thank you so much for all the fantastic advice, help and support"