Facebook Ads, what an easy way to get more patients huh? Bung some money at it, stick a pic on it, Bob’s your Uncle and… Ahhhh – but wait.. Everyone’s doing it these days. You missed the boat didn’t you? So busy sitting out the back and wringing your hands because bookings were sh… ummm […]
Advertising
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Is your Osteobiz hemorrhaging money?
When running a successful Practice, keeping a close eye on costs is vital. There are always those invidious leaks which mean that you could inadvertently be hemorrhaging money! Whilst it’s common to be forward-facing and focusing on the next new patient, it’s also crucial to take a look within your Osteobiz and look for where […]
Scams R Us – will you fall for them?
As your dedicated Business Coach, I always have my ear to the ground to find out what is going on and which information you should be made aware of. This week more scams came onto my radar! So I want to share what I have found out so that you can protect yourself and your […]
Milan’s business lessons!
Every year the Old Boy takes me off to the football final of the Champions’ League. Last year we went to Berlin and had a blast! This year we went to Milan in Italy for a much needed five day break. The final was to be on Saturday and we arrived on Thursday to settle […]
Marketing is like going to the gym
Marketing can tend to take a back seat in our daily business plan; it can be so easily left for another day. However, if you went to the gym once a fortnight, would you see much of a change in your fitness and physique? If you popped in once a day and did two minutes […]
Are you deploying Ethical Bribes, E-zines and Memes?
As I coach my Osteopath clients in ways to attract more Perfect Patients I often recommend deploying ethical bribes, memes and e-zines or e-newsletters. Many have no idea what I’m talking about! In fact, about 18 months ago I would have looked at you blankly too! Indeed, my own Osteopath calls me a marketing hoover […]
Turning trust into business
Those who are most progressive in their business marketing are constantly working towards attracting more people into receiving regular contact via e-newsletters etc. Those business owners will provide tips, advice, articles, blogs and even Q&A’s in order to keep their ideal customer interested and informed. The point is that these ideal customers are likely to […]
Networking to educate your community
If you want to seriously develop your patient list then marketing MUST be a regular part of your week. A little and often is better than nothing. Indeed a one off hit of door to door leaflets is likely to cost much and produce little. We call this ‘spray and pray’ marketing because it is […]
Advertising is like peeing in a wetsuit…
As the train sped me towards Edinburgh last Friday, I was mesmerised by the sheer quantity of YELLOW all around. The bountiful oil seed rape flowers spread towards the horizon in every direction. Then as we shot towards Edinburgh and the terrain became much more hilly, the gorse bushes left great splodges of eggy yellow […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name