1. Attend to your social media profiles Take a fresh look at your social media profiles and make sure that they are properly filled out and completed. Use strong keywords which will resonate immediately. For example ‘pain relief’ ‘osteopathic treatment’ ‘Mytown’ ‘sports injuries’ etc. Inject some passion, love and energy into your words to help […]
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So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Marketing takes time, it’s not a slot machine!
Marketing seems to be the poor relation in business. People ignore it, hate to spend money on it and even refuse altogether to do it. In general business, when there is any kind of downturn, marketing is the first department to face radical surgery. I’ve never really understood that way of thinking. You see, without […]
Why confidence is crucial to success
Our daily lives are very much built around the practice of buying and selling. When we need to buy a house, we choose which one suits our purposes best. When we buy food, we choose a supermarket which gives us the best value and quality we can afford. When we are in pain, we choose […]
Why Osteopaths should be blogging
I often extol the virtues of blogging but you might think that’s just because I’m a verbose old gal who likes to twitter on about Osteopathy! But without my weekly blog, I know that the traffic coming to my website would be much, much less. I look at my website stats most days (do you?) […]
How to kill your competitors!
In my day to day work with my beloved Osteopaths, we always begin the process by nailing down who their Perfect Patient is. For some this is obvious; the female horse lover who wants to keep her trusty steed in tip top health. Or the athletic guy who wants to recover fast from the trauma […]
It’s NOT about you!
Confidence. It’s a tricky customer. Too much of it and we can make people cringe. Too little and we do ourselves a disservice. In business it can be difficult to know quite where to pitch ourselves. We don’t want to appear to be over the top. Likewise a shrinking violet leaves us worrying about their […]
Copywriting that clicks! Part II
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into the head of the prospective patient: What is […]
Marketing is like going to the gym
Marketing can tend to take a back seat in our daily business plan; it can be so easily left for another day. However, if you went to the gym once a fortnight, would you see much of a change in your fitness and physique? If you popped in once a day and did two minutes […]
Passive Professional or Harassing Hawker?
Historically, a professional would market his business by way of bland adverts in local newspapers, random leaflet drops and listings in the telephone directories. These were effective enough advertising strategies despite the high cost and the hit and miss nature of them. There was no internet and so, apart from word of mouth, there were few ways […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name