One of the biggest marketing mistakes made by business owners is that they market like they’re shrinking violets! Marketing is a critical part of any business but often the most overlooked. Let’s look at the three mega marketing mistakes I see most often: 1. Scattergun Marketing This is the biggest mistake […]
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We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Pink floral wellies and inspiring osteopaths
I’m all confused today because it feels like Monday but it’s actually Tuesday and therefore blog day! You see the Old Boy decided to take me away for a relaxing couple of days down in the New Forest. We set off from London on Sunday morning in glorious sunshine, no coats required but sporting our […]
What is it like to be your Patient?
In my free ebook (www.osteobiz.com) I suggest 19 great ideas for attracting new Patients. Most of them are free or cost very little to implement. I often receive replies from you saying how great these ideas are and I’m always grateful for your feedback and the opportunity to connect. Recently, I heard from the lovely Tenterden […]
“Oh you’re the Sausage Lady!”
Yes, that’s what she said to me! Glass of wine in hand and a look of awe on her face. I couldn’t deny it but I’d never been called that before! You see, I was at a friend’s party a few years ago somewhere in Athens, Greece where I was living. The hostess had introduced […]
Need to outsource? Here’s your outsource toolkit!
Being a ‘people person’ I seem to magnetise interesting characters and opportunities into my world. It occurred to me this morning that I really should be sharing some of my amazing contacts! To outsource some of the more mundane aspects of running a busy Practice really makes sense. It leads to more time available to […]
‘Spray and pray marketing’ – RIP!
Last Sunday, I ran my Osteobiz interactive workshop for the British School of Osteopathy. We only had a limited time to rattle through the five topics I wanted to cover but the feedback, both verbal and visual, was extremely interesting. In particular when we talked about ‘spray and pray marketing’ I could see a few light […]
How osteopathic treatment got Toby to his 2nd, 13th and 18th birthdays
As you know, most people associate osteopathic treatment with bad backs or a dodgy hip. However, when my boys were babies, I discovered just how effective osteopathic treatment was for early problems such as ear infections. But when my second son turned out to have been born with an incurable kidney cancer (mesoblastic nephroma with […]
Tapping expert knowledge
Some months ago, the British School of Osteopathy asked me to take part in their Osteopathic Refresher. Held annually in early September, the BSO select expert speakers in diverse subjects and create a weekend of 8 varied workshops designed to give participants a booster in each topic. Among the speakers this year, expert Jennie Morton […]
Turning trust into business
Those who are most progressive in their business marketing are constantly working towards attracting more people into receiving regular contact via e-newsletters etc. Those business owners will provide tips, advice, articles, blogs and even Q&A’s in order to keep their ideal customer interested and informed. The point is that these ideal customers are likely to […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name