The creative art of language has always been immensely intriguing to me, be it English, French, Greek or even shorthand! Recently, I attended a seminar about the way we can influence outcomes by better use of language. And I thought this would be a very interesting topic to share with you. Little words that wreck […]
Copywriting
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Is your website copy as dry as Grandma’s elbow?
Your website copy could be directly related to how fully booked you are! But writing text which resonates with your potential patients is no mean feat! It’s far easier to write about what you do know for a fact. Some fill up the pages with huge paragraphs all about them, their training and a dull list of […]
Skeptics, trolls and angry Greek drivers!
When I moved to Athens in 2002, one of the biggest culture shocks was driving on the Greek roads! Two days after arriving I had to find my way to the boys’ new school and then get home again. There was no satnav; it was done by memory and landmarks. The trouble was, with so many […]
The curse of knowledge!
After the success of the Osteobiz Shoestring Marketing course, I’ve been wanting to create another more advanced course. I started thinking about all the techie stuff I could share and all the marketing strategies I could teach. But it wasn’t until I got out there into the field and ran my Osteobiz Roadshows and taught […]
What the Osteobiz Roadshow taught ME!
I’ve just got back from two weeks chilling out on a Portuguese beach after delivering my first two day Osteobiz Roadshow where we looked in detail at how to grow your Patient list. Whilst I was switched off from the online world I was able to quietly reflect on how the course had gone. Two […]
Why Osteopaths should be blogging
I often extol the virtues of blogging but you might think that’s just because I’m a verbose old gal who likes to twitter on about Osteopathy! But without my weekly blog, I know that the traffic coming to my website would be much, much less. I look at my website stats most days (do you?) […]
Copywriting that clicks! Part II
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into the head of the prospective patient: What is […]
Copywriting that clicks! Part I
I’ve always loved creative writing. But I’ve come a long way since writing a story as a ten year old in which I ultimately died but had somehow written about it afterwards. I was sternly instructed by the Headmaster to remove the final line – “And then I died.” In fact I have since been […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name