In my day to day work with my beloved Osteopaths, we always begin the process by nailing down who their Perfect Patient is. For some this is obvious; the female horse lover who wants to keep her trusty steed in tip top health. Or the athletic guy who wants to recover fast from the trauma […]
Marketing
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Open the darned door!
I have found myself saying this several times in the last week. One of my VIP Clients told me about a new patient who was a rather famous sportsman. His back was lumpy and stuck and in need of some gentle coaxing back to health. Many years of physical action had of course caused much […]
Copywriting that clicks! Part II
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into the head of the prospective patient: What is […]
Copywriting that clicks! Part I
I’ve always loved creative writing. But I’ve come a long way since writing a story as a ten year old in which I ultimately died but had somehow written about it afterwards. I was sternly instructed by the Headmaster to remove the final line – “And then I died.” In fact I have since been […]
Marketing is like going to the gym
Marketing can tend to take a back seat in our daily business plan; it can be so easily left for another day. However, if you went to the gym once a fortnight, would you see much of a change in your fitness and physique? If you popped in once a day and did two minutes […]
Passive Professional or Harassing Hawker?
Historically, a professional would market his business by way of bland adverts in local newspapers, random leaflet drops and listings in the telephone directories. These were effective enough advertising strategies despite the high cost and the hit and miss nature of them. There was no internet and so, apart from word of mouth, there were few ways […]
My car broke down because I didn’t know how to service it…
That would be a ridiculous notion, right? What would any sensible non-techie person do in reality? If we didn’t know how to service our car, which most of us don’t, we would book it in to our local garage. We would seek out the expert mechanic to quickly and efficiently look for problems, fix any […]
Don’t overcomplicate your marketing!
Marketing is a key element in running a successful business. It turns the invisible to the visible. But some avoid it because they think it’s a bind, others wrestle with how to do their marketing and others just, well, overcomplicate it! I’m a fan of keeping things simple. If I see a system which is […]
Demonstrate your Osteopathic Superpowers!
You are a hero, an osteohero! Whilst you might not wear your pants on the outside, are you swooshing your osteopathic cape and demonstrating your osteopathic superpowers to the world? You can be sure that those that put themselves out there, do not have much space in their appointment diaries. There are hundreds of ways […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name