In my free ebook (www.osteobiz.com) I suggest 19 great ideas for attracting new Patients. Most of them are free or cost very little to implement. I often receive replies from you saying how great these ideas are and I’m always grateful for your feedback and the opportunity to connect. Recently, I heard from the lovely Tenterden […]
Marketing
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
“Oh you’re the Sausage Lady!”
Yes, that’s what she said to me! Glass of wine in hand and a look of awe on her face. I couldn’t deny it but I’d never been called that before! You see, I was at a friend’s party a few years ago somewhere in Athens, Greece where I was living. The hostess had introduced […]
‘Spray and pray marketing’ – RIP!
Last Sunday, I ran my Osteobiz interactive workshop for the British School of Osteopathy. We only had a limited time to rattle through the five topics I wanted to cover but the feedback, both verbal and visual, was extremely interesting. In particular when we talked about ‘spray and pray marketing’ I could see a few light […]
Tapping expert knowledge
Some months ago, the British School of Osteopathy asked me to take part in their Osteopathic Refresher. Held annually in early September, the BSO select expert speakers in diverse subjects and create a weekend of 8 varied workshops designed to give participants a booster in each topic. Among the speakers this year, expert Jennie Morton […]
Turning trust into business
Those who are most progressive in their business marketing are constantly working towards attracting more people into receiving regular contact via e-newsletters etc. Those business owners will provide tips, advice, articles, blogs and even Q&A’s in order to keep their ideal customer interested and informed. The point is that these ideal customers are likely to […]
The thorny issue of evidence
One of my son’s friends has always been a bit of a cheeky chappy. He’s not a bad lad but he has pushed the boundaries at school, let’s say. Now that they’ve done their A Levels they’re off out in the local bars where their mates also hang out. Sometimes, they go a little too […]
Market like a meerkat!
Here’s an interesting idea for you; next time you’re watching TV and are bored by the adverts, have a closer look and work out who each advert is aimed at. Notice the particular language, visuals, sounds and the message used for each one. How do they get their message across? Do they use a clever […]
Staying congruent to your target market
Landing in Funchal airport in Madeira is a tricky job. The airstrip is rather on the short side and upon landing the pilot has to anchor up pretty swiftly before the plane can tip its nose into the hungrily waiting sea! With a sigh of relief, baggage grabbed, we were soon off in an eggy […]
I’m a World Cup Widow!
It’s bad enough playing second fiddle to the hubby’s mistress ‘Chelsea’ but the much hyped World Cup is here and it appears that I’ve now been relegated to the second division! The lounge is strewn with charts and newspapers endlessly talking about the groups, the surprise results and England’s shocking defeat. The pundits are in […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name