All day long I teach. I teach how to do effective marketing. I teach why certain strategies are better than others. I teach where the best places are to focus your energies. I teach ways to maximise time spent on social media. I teach tactics for getting noticed in your communities. I have online communities […]
Marketing
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
Marketing materials and basic psychology!
Are your marketing materials and website all about you? Or are they focused on the needs of your Perfect Patient? I always advise my Clients to keep a book handy in Clinic, specifically for marketing. Because what you hear in Clinic can be reverse engineered and spoken back to similar types of people. Jotting down […]
Do this and get a gazillion new patients now!
The ultimate goal in any business is to create a steady stream of new patients or clients. We’re all looking for it aren’t we? Nirvana. The short cut. The quick fix. The treasure trove. The Holy Grail. Obviously I’m online all day long and I see all kinds of crazy promises and unrealistic sounding results. […]
The fear of being TOO BUSY!
When we run our own small business, we are the ones who have to constantly generate new income streams. We need to do plenty of focused and consistent marketing to help spread the word about what we do and how it may help our patients or clients. Very often, however, I find that marketing is the […]
5 Fabulous Osteopathic Resources
I like to keep note of osteopathic resources and today I’m sharing 5 of them with you. I’m often approached by other companies who would like to work with me in one way or another. Indeed, I’m currently having some very exciting discussions with worldwide organisations and companies and I hope to have some further […]
The danger of a stagnant patient list
Your patient list IS your business. Your patient list MUST keep growing. Your patient list must not stagnate or your Osteobiz will begin to shrink! This week I’m refining my presentation for the BSO’s Osteopathic Refresher at the weekend. It’s entitled ‘Maintaining Patient Relationships’ and as I’ve been working through ideas, suggestions and the thinking […]
Milan’s business lessons!
Every year the Old Boy takes me off to the football final of the Champions’ League. Last year we went to Berlin and had a blast! This year we went to Milan in Italy for a much needed five day break. The final was to be on Saturday and we arrived on Thursday to settle […]
Should I throw in the towel and get a real job?
Sometimes running a small business can be an air punching, fist pumping, heart racing delight. And at other times, it can be an utterly draining, exhausting and problematic nightmare! I’ve been in both places and I’ll bet that you have too. Running a small business is a bit like nurturing our health. If you tend […]
Why I’m FURIOUS today!
Furious? Don’t get me started! I had already prepared a blog for today but then something happened last night to make me really cross! You will often hear me joking about Osteopaths wearing their invisibility cloaks and not being seen in their communities. However, for several years now I’ve been banging the drum for Osteopathy […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name