As we know, right now people in pain are struggling to get seen for their health issues. Many have to wait for appointments. Some don't want to go anywhere where there is a waiting room or queues. And so their Google searches are becoming more inventive as they try to...
Website
We value education –
So we try to share helpful tips you can work into your everyday life to increase your overall holistic wellness!
How Sam loses new patient bookings…
It’s 3am and Bob is awake with excruciating pain running down his left leg. Every time he moves, he winces and let’s out a groan. His wife slams the pillow over her head as she desperately tries to get some sleep before the kids bounce in at 6am. Bob shifts with a...
Your potential patients can sniff out fakery!
There can sometimes be a disconnect for Osteopaths trying to engage online with potential patients. They can be tempted to put on a fake ‘professional’ persona. There is the idea that our own true personality should be somewhat hidden or dumbed down and a more polished and bland version of ourselves presented to our public. The […]
Is your Osteobiz website damaging your business?
Naturally, in my work and my regular recommendations to friends, I’m searching for and looking at one Osteobiz website after another. Unfortunately, there are far too many which leave me cold and a bit sad! Let me explain. Your website is your SHOP WINDOW to the world! It is your online showroom; it allows a virtual visitor […]
Is your Osteobiz hemorrhaging money?
When running a successful Practice, keeping a close eye on costs is vital. There are always those invidious leaks which mean that you could inadvertently be hemorrhaging money! Whilst it’s common to be forward-facing and focusing on the next new patient, it’s also crucial to take a look within your Osteobiz and look for where […]
Is your website copy as dry as Grandma’s elbow?
Your website copy could be directly related to how fully booked you are! But writing text which resonates with your potential patients is no mean feat! It’s far easier to write about what you do know for a fact. Some fill up the pages with huge paragraphs all about them, their training and a dull list of […]
Marketing materials and basic psychology!
Are your marketing materials and website all about you? Or are they focused on the needs of your Perfect Patient? I always advise my Clients to keep a book handy in Clinic, specifically for marketing. Because what you hear in Clinic can be reverse engineered and spoken back to similar types of people. Jotting down […]
Why you NEED to automate your Osteobiz!
Last October I took a deep breath and invested in a specialist platform to automate my business. Not only does it send out my emails, it also gives me detailed information. It holds my programmes and products, delivers them seamlessly, takes care of secure card payments without my involvement, installments, projected income and even allows […]
Do this and get a gazillion new patients now!
The ultimate goal in any business is to create a steady stream of new patients or clients. We’re all looking for it aren’t we? Nirvana. The short cut. The quick fix. The treasure trove. The Holy Grail. Obviously I’m online all day long and I see all kinds of crazy promises and unrealistic sounding results. […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name