I often extol the virtues of blogging but you might think that’s just because I’m a verbose old gal who likes to twitter on about Osteopathy! But without my weekly blog, I know that the traffic coming to my website would be much, much less. I look at my website stats most days (do you?) […]
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Copywriting that clicks! Part II
In Part I, we looked at the use of headings and language to engage with the reader. Now we’re looking at understanding the needs of the reader and encouraging him to take action. When copywriting and thinking about marketing materials, it is wise to put yourself into the head of the prospective patient: What is […]
Copywriting that clicks! Part I
I’ve always loved creative writing. But I’ve come a long way since writing a story as a ten year old in which I ultimately died but had somehow written about it afterwards. I was sternly instructed by the Headmaster to remove the final line – “And then I died.” In fact I have since been […]
Need to outsource? Here’s your outsource toolkit!
Being a ‘people person’ I seem to magnetise interesting characters and opportunities into my world. It occurred to me this morning that I really should be sharing some of my amazing contacts! To outsource some of the more mundane aspects of running a busy Practice really makes sense. It leads to more time available to […]
The thorny issue of evidence
One of my son’s friends has always been a bit of a cheeky chappy. He’s not a bad lad but he has pushed the boundaries at school, let’s say. Now that they’ve done their A Levels they’re off out in the local bars where their mates also hang out. Sometimes, they go a little too […]
Your website should say ‘Welcome’ right?
Well I don’t agree! Given that you have between 3-7 seconds to engage a person on your website before they zip off to the next option on their Google search, I think that the word Welcome is wasting time and not giving them any information. Websites have grown up now and we don’t need to […]
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name
This is where you put a testimonial about your services – something quick and quippy that one of your customers has said!
– Client Name