Self-confidence breeds success
Our daily lives are very much built around the practice of buying and selling.
When we need to buy a house, we choose which one suits our purposes best.
When we buy food, we choose a supermarket which gives us the best value and quality we can afford.
When we are in pain, we choose between the options available be that a physiotherapist, chiropractor, massage therapist or osteopath.
Therefore, the opposite side of the coin is that we are selling whatever skill, product or service that we have to those who need it.
That’s just the way it works. Every single day.
When we stand in our own way
So when it comes to us selling our wares, why on earth do we get hung up on how we will be perceived instead of focusing on the thing we’re selling?
Why do we sometimes allow our egos to get in the way of sharing our valuable skills, products or services?
After all, we’re merely swapping those things for the currency we need in order to go and buy the stuff we want or need to survive and live the lives we dream of.
Our egos and faulty thinking can get in the way and even perhaps our conditioning from a young age. The ‘don’t show off’ or the ‘who do you think you are?’ or the ‘little old me’ syndrome.
This is a huge mistake though. Because it’s not about us! We have no business harshly judging ourselves. If we play small, stand in our own way and worry about what other people think, we are instead doing them a disservice.
We all like different things and different people
We cannot possibly appeal to everyone. They may not like us, they may not care to understand what we do. They may not need what we offer. That’s not our business.
So what is our business?
Our business is to step outside our egos because ultimately selling is helping.
Whatever we are selling, it is not about us; it is about how we can help our customer.
So everything we say must help them to understand why they should part with their currency.
It is not about us. It is about them.
We have valuable information for them
Whether we record a video, write a website page, send out a newsletter or even stand in front of a group of people, our job is to get that information out of our heads and into theirs.
They need that information so that they can make an informed choice as to whether or not what we offer is for them.
Some won’t want what we sell but that’s OK. At least they know about it and understand for the future how we might help them.
When we speak with confidence, we begin the know, like, trust process
And until we have them engaged and trusting us, they will not buy from us
So no matter what business we are in, it is vital that we speak authentically about what we offer, be honest in our claims and provide great value. Above all it is crucial to remain confident in ourselves and our abilities. After all self-confidence breeds trust.
Once we take the onus away from ourselves and focus on them, it becomes easy.
Because ultimately, it’s not about us. It’s about how we can help them.
