New Year – new Osteobiz?
Don’t worry – I’m going to go easy on you! It may be a cliche but the onset of the New Year really does represent an opportunity to take stock and look at our business, our numbers and our aspirations for our life in the next 12 months.
To be honest, being a creative type, sometimes I’m not too hot on my numbers. Too many statistics and my brain freezes.
BUT – if we’re trying to grow a successful business, we really do need to get to grips with the basics in order to be able to plot our progress.
Last year I got down to business and monitored my numbers properly. I have to say that it had quite a dramatic effect on my success.
This New Year, I’ve hit the ground running
It’s true that where you put your focus is where the magic happens. So in monitoring our figures, we can see exactly where we need to add extra energy and attention and therefore bring about the results we want.
So I will be keeping a very close eye on my basic stats this year because I have made it my intention to at least quadruple my Client numbers and income. Over the festive season I stepped back from the coal face and planned out my year. I even mapped out a comprehensive new Osteobiz course.
I decided that there is far more I can be doing to help Osteopaths the world over to attract and treat more patients and create the Osteobiz they desire. I can’t think of anything else I’d rather be doing with my life.
Indeed already this week, via the magic of Skype, I am coaching a Brit, an Aussie and a Kiwi! Next week is already looking similar as many have come back to work and decided that enough is enough and changes need to be made. Take a look at my coaching packages here
After all, the old adage is correct in that if we keep doing what we’ve always done, we will keep getting the same results. Sometimes the recipe just needs some simple changes and a tweak here and there. Suddenly we have something far more delicious to enjoy!
So what should we be thinking about?
As we return after the New Year bubbly, let’s make sure that we know the following:
- How much income do we need to cover our basic monthly costs?
- How many patients does this translate to?
- How many new patients have we attracted?
- How many followers do we have on Facebook, Twitter etc?
- How many visits to our website do we have each day/week/month?
Noting these figures on a monthly basis will help to keep you focused as you head through the new year.
Then, looking at your Osteobiz as a whole:
- What do you want to change?
- What isn’t working well for you?
- What niggles you?
- What do you wish worked better?
- What systems need changing?
- What have you been putting off?
- What structures need to be put in place?
- What extra support do you need?
- What’s working well that you could do more of?
On the flip side of that, keep an eye on looking after YOU:
- Diarise this year’s holiday breaks
- Note down when you want to see your own Osteopath
- Schedule in some treats like a day out on your birthday, a long weekend in the country, a spa day etc
- Celebrate when you’ve worked hard and hit your targets too
And if you’d like my free Osteobiz Annual Marketing Planner, just jump over here to get your hands on it!
Meantime, have a wonderful New Year, let me know if you need my help and let’s crack on!
