In this instalment of the Osteobizness Podcast, presenter Gilly Woodhouse deliberates the perils of heeding the advice of numerous business mentors and the enticement of grandiose pledges that can culminate in onerous financial obligations. Gilly recounts investing substantially in business growth and operational management without realising the anticipated outcomes, culminating in fiscal pressure. Osteobiz champions a straightforward, osteopathy-centred business framework that underpins specific objectives, underscoring the significance of practical and sustainable tactics for clinic profitability and manageable workloads. The episode underscores the necessity for discernment in business coaching and offers insights into implementing effective operational systems and marketing strategies.
The lesson learned from investing in coaches and systems (00:01:32) Gilly shares a personal experience of investing in people, coaches, and systems until going broke, emphasising the importance of simple and streamlined business models.
The simple osteo-based framework for business goals (00:02:54) Gilly introduces a simple osteo-based framework to support specific business goals, including improving operational systems, targeted marketing, and exploring extra revenue streams.
Conclusion and call to action (00:04:12) Gilly concludes the episode and encourages listeners to like, follow, and subscribe for more tips, ideas, and strategies for building a thriving practice.
BEST MOMENTS
“It feels extremely vulnerable to fess up to and share, but it’s true.”
“Don’t get caught up with huge promises that if you invest tens of thousands, implement massive changes, bring in complex systems, then you can swan off and swank around on the beach.”
“Sure, the first few weeks are a push to begin with, but once a few simple strategies are in place, they hum along in the background and everything works sweetly.”
VALUABLE RESOURCES
Are You Ready To Maximise Your Clinic’s Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
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