Being a ‘people person’ I seem to magnetise interesting characters and opportunities into my world. It occurred to me this morning that I really should be sharing some of my amazing contacts! To outsource some of the more mundane aspects of running a busy Practice really makes sense. It leads to more time available to spend doing what you love most: treating precious patients.
It doesn’t matter where you live in the world either; all these services are online and able to help you wherever you live.
INTUITIVE ONLINE BOOKING SYSTEM
Osteopath Ben Court decided t
o create his own user friendly CRM system geared specifically towards his and also your needs.
The most interesting aspect of this software is that it is actually free! The only costs to you are around 10p per SMS reminder or email sent out.
All notes are kept together on the patient’s account and all activity including pre-scheduled texts are shown. I have been through the system and booked an appointment and it was really easy. If you’re not particularly techie, Ben is such a great guy that he will help you get it up and running – just tell him I sent you!
CONFIDENTIAL HELP WITH ADMIN/MARKETING TASKS
Sammie offers a variety of ‘virtual assistant’ (VA) services created to free up your precious time. Here are a few examples of what you could outsource:
- Bookkeeping
- Client liaison (via website, email, social media)
- Schedule appointments / meetings / Client Follow Up
- Social Media Management
- CRM updates/tidy
- Research
- Email marketing (newsletters)
- General ad hoc admin support
Sammie is flexible and will tailor her services to fit your needs. Feel free to contact her to see how she could specifically help you.
AFFORDABLE BRIGHT SHINY NEW WEBSITES
I love the uncomplicated styling of Chichi’s website designs. She is only taking two bookings for new websites per month, so act quickly if your website is clunky, old and not serving you well!
COPYWRITING FOR EFFECTIVE MARKETING
www.thefreelancecopywriter.co.uk
What you say on your website and marketing materials and how you say it will determine whether or not a new Patient will pick up the phone and book. It’s critical that your words talk directly to your ‘ideal customer’ or Perfect Patients as I call them.
If your text is more about you than about how you can help people, then it could be failing to ‘convert’ them into new bookings. Emma overhauled my website some months ago and this is one job you can outsource to great effect! She provided my pages with a far better structure and description of how I can help you than I had written myself!
Emma’s website is probably my all time favourite too; take a look at how striking and impactful it is.
COURTEOUS ANSWERING SERVICE
If you can’t really justify paying a receptionist to sit there and answer your calls, then you could outsource that job. Routing your calls to a call answering service when you’re busy treating may be the answer! Lyndsey has created a brilliant service where new clients receive the offer of £1 per call answered until end September and then if you sign up for a minimum of 3 months, you will receive one month’s fee of £20 free. So if you suspect that you’re losing bookings when people won’t leave ansaphone messages, then here’s a cost effective solution to explore.
