Not only is this Christmastime but it’s also a very exciting time for me as I launch Business Coaching for Osteopaths. I love working with Osteopaths but I find it amazing that so few of the people I talk to actually understand what you do!
Over the past few years this has quite literally driven me nuts as I watch people’s eyes glaze over as I tell them that their constant ear infections or painful knee could probably be fixed!
So I decided to do something about it! It seemed that more needed to be done to educate the public about the range of your abilities. Realising too that so many of you live a sort of feast or famine existence in your practices, it just seemed natural to help you to market your services to more people. And that, my friends, is where I’m placing my focus and energy as we head into 2014.
