THE OSTEOBIZ FRAMEWORK
In this podcast episode, host Gilly Woodhouse, an award-winning business coach, shares her essential osteo framework for running a successful osteopathy clinic. She emphasises the importance of mindset, marketing, management, money, and model, drawing from her global experience. Gilly discusses the power of positive thinking, strategic marketing through various channels, and the significance of clear communication. She provides real-life examples of osteopaths who have thrived by following her advice, highlighting the effectiveness of social media and the need for efficient clinic management. Additionally, Gilly touches on pricing strategies and the patient journey, offering her Osteo Basics programme for further support.
Need help to boost your clinic growth? Book a free healthcheck with Gilly here.
Mindset (00:00:24) Importance of positive mindset, strategic thinking, realistic goals, setting boundaries, and aligning core values with business.
Facebook as a Human Search Engine (00:23:25) Importance of optimizing Facebook for professional visibility and contact with potential patients.
Patient Testimonials and Evergreen Content (00:26:52) Utilizing evergreen content and patient testimonials for effective online marketing.
Business Building Support (00:40:24) Emphasizing collaborative business building support and avoiding overwhelm.
BEST MOMENTS
“Our objectives in our online marketing are greater visibility, connection with your community, engagement with them, starting conversations so they get to know, like, and trust you, and serving them genuinely as a community.”
“A lot of people are charging Primark prices for Prada expertise, which I believe needs sorting out. You must know what your overheads are and price yourself correctly.”
VALUABLE RESOURCES
Are You Ready To Maximise Your Clinic’s Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
THE OSTEOBIZ FRAMEWORK
