In this episode of the Osteo Business Podcast, award-winning business coach Gilly Woodhouse, discusses the issue of uneven workload distribution in osteopathy practices. The conversation, originating in the “Osteopathy Works” Facebook group, explores solutions such as social media marketing and team collaboration. Gilly emphasises the importance of visibility for all team members and suggests consistent marketing efforts and training to attract more patients and balance the workload.
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The principal being busy while the team is not (00:00:21) Discussion about the problem of the principal being busy while the team is not and potential solutions, including social media marketing and team collaboration.
The importance of marketing specific team members (00:04:50) Emphasizes the need to market specific team members to increase visibility and attract more patients to the clinic.
Consistent marketing efforts and training for the team (00:05:58) Encouragement to consistently market the clinic and the importance of providing training to the team to enhance their marketing skills.
BEST MOMENTS
“We need to be marketing specific team members.”
“People coming in need to feel confident about who they’re going into a room with.”
VALUABLE RESOURCES
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CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
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